Rumble’s unwillingness to bow to big tech comes after the free-speech Twitter alternative, Parler, sued Amazon for violating antitrust laws. “We will defend ourselves against these baseless claims,” Google’s José Castañeda told FOX Business. Rumble wants $2 billion in monetary damages due to Google’s alleged antitrust violations. Google thus wrongfully acquired and maintains a monopoly over the market for online video-sharing platforms.” “Because much of the online searching for videos is done on smartphones, this further ensures that Google’s YouTube platform receives unfair preferential treatment.
“This also has damaged and continues to damage Rumble by further self-preferencing YouTube over Rumble (and other platforms, which harms competition in addition to Rumble),” the company said.
The suit also claims that Google participates in “an illegal tying arrangement” where Android-based smartphone manufacturers must preinstall the YouTube app to use the phone. “If even a portion of those 9.3 billion views had occurred on Rumble’s website instead of YouTube, that would have generated well in excess of 100 million additional video uploads to the Rumble platform, which in turn would have generated billions of more views on the Rumble platform, and massive amounts of additional revenue for Rumble and its content creators.” “ huge amount of revenue on 9.3 billion views that Google wrongfully directed to YouTube with its unfair YouTube-preferencing algorithms,” the suit reads. However, Rumble claims that Google’s violations unlawfully keep other platforms from competing with YouTube. The Toronto-based company owns exclusive rights to the original content on their site. “By unfairly rigging its search algorithms such that YouTube is the first-listed links ‘above the fold’ on its search results page, Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness, and revenue it would have otherwise received,” the complaint reads. The video company alleged that the tech giant’s search algorithms violate antitrust laws and push traffic through YouTube and away from Rumble. District Court of the Northern District of California’s San Jose Division. 11, Rumble sued Google in a complaint filed in the U.S.
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Rumble, a streaming service alternative to YouTube, joined Parler in the fight for free speech media sites.
However, alternative media will not go down without a fight. YouTube Rival Rumble Sues Google for Rigging Search Algorithms to Control Trafficīig tech’s crackdown on rival platforms is without precedent. Facebook Tweet Pin Email Photo byMitchell Luo via Unsplash
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